The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand’s No Lay’s, No Game platform to the next level, starring in a new commercial – titled Messi Visits – to remind fans that watching football without Lay’s is unthinkable.
Lay’s teams up with soccer champs Lionel Messi and Lieke Martens; Harry & David enlists celeb chef Geoffrey Zakarian; Real Handful banks on first-to-market aerated nuts to change the nutty landscape; and Nibble Simply creates vegan chips made with...